Until we meet again in 2023!

AMERICANA 2021 - a very special gathering and a full success!

500 horses and riders from 14 nations, 700 head of cattle, almost 39,000 visitors who spent an average of 465 Euro, sold-out evening shows – that’s the fantastic result of AMERICANA 2021 in a nutshell! Being the first trade show in 16 months on the fairgrounds in Augsburg due to COVID, there was a lot of insecurity and chaos in regard to COVID regulations until the last day before the opening. Nevertheless, despite of 3G and other not always logical rules (like the saloon, which could only operate the beergarden, but not the restaurant inside, and all of that only with reduced hours), the weather was favorable and the run for tickets was enormous.

Inside the halls over 250 exhibitors offered their merchandise with huge success: bags were getting larger and heavier towards the weekend, there was definitely a backlog demand in shopping! Also, the demonstrations on the smaller show rinks in the halls, given by reputed trainers, e.g. about horsemanship or Western riding, were a fav of the visitors, as well as the lectures in the »Health Forum«.

Besides the finals in several competitions in the evening shows, there were competitions taking place all day in the large arena and visitors didn’t have to pay extra to watch them. A total of over EUR 170,000 in prize money was paid out to participants and one of the highest-paying reining competitions in Europe was taking place at AMERICANA this year. In the Cutting und Cowhorse classes, participation was superb and outstanding riders were showing off, especially the Italian participants proved outstanding talent in the cattle and cowhorse competitions. Also, there were new standards set for the up-and-coming discipline of ranch riding.

                                            Cutting Competitions (above & below)

                                            Reining competition

                                            Cowwork

For the first time there was a record in digital international participation, too:  AMERICANA live on the Internet got more than 66,000 hits from 30 countries. The average viewing time was an impressive 29 minutes!

Two years will for sure be a long time to wait for the next AMERICANA, which is scheduled a bit earlier than usual, for August 15-20, 2023 (Infos: www.americana.de).

©Fotos: www.americana.de (with the exception of Cutting total).